Digital Evolution:
Optimizing Customer Experience with ERP-Integrated E-Commerce

Sales growth and operational efficiency are vital to any company’s development, but what really sustains an e-commerce business over time and keeps clients coming back is an optimized customer experience.

Fine-tuning your web store’s customer experience is an ongoing process, and there are many variables to consider: from the user interface and site navigation to account options, cross-promotion and ultimately your sales funnel.

But the good news is, you don’t have to build it from the ground up! The right choice of ERP-integrated e-commerce solution comes fully loaded with all the tools you need to build a satisfied, loyal customer base.

Join k-eCommerce Solution Engineer Patrick Fusarini for an in-depth discussion on the building blocks and best practices for developing an engaging, intuitive and profitable customer experience.

You'll discover

  • The critical role responsive design plays in everything from conversion rate to search engine ranking.
  • Customer service vs. self-service, and how to strike the right balance between independence and support.
  • Ways to personalize the shopping experience through product offering, pricing, purchase behavior and promotions.
  • Retention strategies that give customers a built-in reason to keep coming back through loyalty points, coupons, gift cards and more.
  • How to boost client engagement through interactive web store features like customer reviews and on-site surveys.

Meet the speaker


Patrick Fusarini Solution Engineer, k-eCommerce

For 3 years, I have been proactively working with clients to provide solutions tailored to their needs. It is my role as a k-eCommerce Solution Engineer to understand a company's ecommerce goals and to help provide a strong solution through technical expertise. My affinity for problem solving is what drives me to entertain a concern with various solutions to determine the best outcome.