B2B ECOMMERCE SUCCESS STORIES

Detroit Speed

Under the Hood
(Contenu en anglais seulement pour l'instant)

“The better the experience, the more the customer will trust your business, product and order process.”

Jenna Lesar, Marketing Director

Detroit Speed grows their business

Detroit Speed
Case study
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Detroit Speed

A powerhouse of the automotive aftermarket industry, Detroit Speed specializes in suspension and chassis components. They take older American muscle cars—like Mustangs, Trans Ams, and Firebirds from the 60s, 70s, and 80s—and rebuild them from the ground up. They replace the old parts with modern technology, reworking suspension mounting points, changing the geometry, and dramatically improving the car’s performance.

Challenges

Easy-to-access technical data
Mobile friendly design

Detroit Speed’s original website was inefficient, out-of-date, and had no integration to their ERP.
Their online product catalog was limited to part numbers and prices.
The interface made it difficult for customers to find products and purchase.

Solution

Switching to an ERP-integrated k-eCommerce solution greatly simplified order acceptance on the web, processing customer orders quickly while streamlining their operations on the back end.

The functionality and organization made it very easy to create and categorize their products and provide technical data to their customers in an organized and easy-to-access way.

Their web store featured a brand new, mobile-friendly design. It was not only a huge improvement over their old site, but it put them miles ahead of their competitors.