B2B ECOMMERCE SUCCESS STORIES
Toolway
B2B Tools and Hardware
Background
In addition to reselling leading global brands, Toolway develops and sells their own brands in most major home improvement categories. From builder’s tools to plumbing supplies, electrical and lighting equipment, and even automotive parts, Toolway’s mission is to be the “one-stop shop” for their partners in retail and wholesale.
Challenges
Broken integration
Stuck orders, duplicate entry and errors
Complicated ordering
Numerous steps to get through checkout
Limited product listing
Unable to share critical information
Difficult-to-update site
Dependence on 3rd party support
Solution
k-eCommerce built Toolway a full-featured B2B web sales portal with native integration to SAP Business One. This saves the company the time and cost of copying everything manually, and eliminates errors.
Toolway’s new website features a simple, streamlined, single-page checkout that lets customers complete their orders with just a few clicks.
A dynamic multimedia product catalog lets Toolway build detailed product records with descriptions, specs, zoomable full-color images and video, as well as customer ratings and reviews.
The built-in Content Management System (CMS) was designed with non-technical users in mind, making it easy to publish website updates with just a few clicks.
“An e-commerce site should be used primarily to generate online sales along with being a source of information about the products and the company.”
Jimmy Berdousis, E-commerce Manager
Benefits
Operational Efficiency
ERP integration ensures that every order number transfers properly between the web store and SAP Business One, saving time and money.
Improved User Experience
The simplified one-page checkout and rich multimedia product catalog have resulted in more customers using the site.
Rapid Sales Growth
Since launching their B2B web sales platform, Toolway has nearly doubled their previous order volume.
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