B2B ECOMMERCE SUCCESS STORIES

Perri’s Leather

B2B Power, B2C Growth

“Having the orders flow directly into GP allows us to scale as our direct to consumer sales grow.”

Lisa Endress, Marketing Director, Perri’s Leather

Perri’s Leather

Carla Perri founded her company in her barn back in 2000. Her goal was to build a company that would supply top-quality equestrian products to retailers and consumers alike.

B2B quickly became the bread and butter of their business, but over the years, many of their brick-and-mortar retailers began closing their doors. Before long, the company realized that their shoppers hadn’t disappeared: they were just doing more and more of their shopping online.

Perris Leather website

Challenges

No integration for B2C orders

Difficult-to-update website

Lack of SEO and marketing tools

Complex, inefficient checkout

Solution

k-eCommerce built Perri’s Leathers a web sales platform optimized for both B2B and B2C, and natively integrated to Microsoft Dynamics GP.

Integrated marketing tools make it simple to create web promotions, coupons, and other points of engagement for B2C clients, and configure their product pages for optimal search engine performance.

Native integration to Dynamics GP
Custom design and one-page checkout
Simplified, in-house content management
Built-in SEO and marketing tools

“A clean, easy to use site has improved my marketing tools.”

Lisa Endress, Marketing Director, Perri’s Leather

Benefits

Efficiency and Productivity icon

Improved Marketing Efforts

Perri’s Leathers has put the k-eCommerce solution’s integrated SEO and marketing tools to great use, fine-tuning the customer experience through personalized promotions, coupons and more.

Increased Sales icon

Lowered Costs

Integration to Dynamic GP means faster order fulfillment. Orders are picked, packed and shipped faster than ever before, which means more satisfied customers.

Bigger Clients icon

B2C Customer Growth

The redesigned navigation and checkout page optimized for B2C clients has resulted in more retailer users shopping on the Perri’s Leathers website.

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