B2B ECOMMERCE SUCCESS STORIES
Under the Hood
“The better the experience, the more the customer will trust your business, product and order process.”
Jenna Lesar, Marketing Director
Detroit Speed grows their business
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Detroit Speed: Under the Hood
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A powerhouse of the automotive aftermarket industry, Detroit Speed specializes in suspension and chassis components. They take older American muscle cars—like Mustangs, Trans Ams, and Firebirds from the 60s, 70s, and 80s—and rebuild them from the ground up. They replace the old parts with modern technology, reworking suspension mounting points, changing the geometry, and dramatically improving the car’s performance.
- Detroit Speed’s original website was inefficient, out-of-date, and had no integration to their ERP.
- Their online product catalog was limited to part numbers and prices.
- The interface made it difficult for customers to find products and purchase.
Switching to an ERP-integrated k-eCommerce solution greatly simplified order acceptance on the web, processing customer orders quickly while streamlining their operations on the back end.
The functionality and organization made it very easy to create and categorize their products and provide technical data to their customers in an organized and easy-to-access way.
Their web store featured a brand new, mobile-friendly design. It was not only a huge improvement over their old site, but it put them miles ahead of their competitors.
Efficiency and Productivity
ERP integration alone has saved the sales team an incredible amount of time. All they have to do now is review the order and approve.
Monthly web sales have increased with each passing month at double the previous volume.
With all the product information now available on the site, dealer and distributor clients are beginning to use the web store more often.
“The website that we first started many years ago…wasn’t keeping up with the pace of the company’s growth."
Kyle Tucker, Founder and President, Detroit Speed
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