Did you know 62 percent of smartphones users have made a purchase online using their mobile device in the last six months? With B2C mobile commerce expected to reach $197.4 billion by 2018 in the U.S. alone, online businesses have to make sure their website delivers the shopping experience customers are demanding. Responsive web design is the newest technology to ensure your site functions properly whether your customers are using a computer, smartphone, tablet or any other web-enabled device. By using responsive web design, websites are not only mobile friendly, but they are also more manageable. Learn more about responsive web design here.
In the past, if you wanted your website to be mobile friendly you would have create a separate mobile site. This would require managing separate websites, URL’s, content and SEO campaigns. Responsive web design uses just one URL since it reorganizes text, images, videos, navigation features and all other elements according to the device a shopper is using. You save time and resources by only updating one set of content and eliminate the chance of getting punished by Google for duplicate content.
Unified Experience Across All Devices
Whether your company sells B2B or B2C, customers want their shopping experience to be tailored to their needs. Don’t make the mistake of building an awesome website to only have it function well on a computer. Shoppers want to be able to start their search on one device and finish their purchase on another, all without skipping a beat. If your website performs poorly on a smartphone or tablet, users will quickly exit out and shop somewhere else. Responsive web design ensures your website functions properly from one device to another, so your customers get the best shopping experience.
A web store powered by k-eCommerce always utilizes the latest trends to keep you one step ahead of your competitors. With touchscreen optimization and HTML5, your responsive website looks great and works properly on any web-enabled device. Talk to one of our eCommerce experts for more information on the benefits of responsive web design.