Videos have been around for a number of years now, and are becoming an essential part of any marketing strategy. They are usually inexpensive to produce, easily distributed and can last for years. Videos can be published both online and, more traditionally, on TV.
However, you need to pick the right space for them to be viewed and meet your sales objectives. Everything relies on targeting the right audience. An article in Adweek states that online videos seem to be increasingly popular and the best choice for your next production. In 2008, only 38% of the US population was streaming online videos. In 2013, this percentage has increased to 58%! It is clear that online videos break through online noise, while improving search engine rankings and accelerating the sales process.
Unfortunately, as eMarketer reported on May 14, 2013 in an article called Online Video Advertising Moves Front and Center, reaching the right people can become really expensive. Therefore, it is imperative to choose the right publication means and to target the right content.
Some tips for your next realization…
The key feature to focus on when creating an online video is content. There’s nothing wrong with small and simple videos as long as the content is rich, concise and easily assimilated. Easy to produce and accessible content includes expert tips, promos, testimonials, how-to demos and live Q&A.
Content is more important than quality when it comes to online videos and you’re better off with an imperfect video than no video at all. One major reason is that online videos improve your search engine ranking. When properly optimized, using a video sitemap, your small and imperfect video could rank in the top results on Google and other search engines. Unlike traditional SEO, search engines don’t take into account things like domain ranking, page views and visitors when displaying video search results. Only the relevance between the video content and the search keywords determine the ranking and value of your video. Big and small companies alike have an equal chance to rank number one.
Integrate online video to your webstore
You can add a video to your webstore but it is much better to upload it to Youtube first and take advantage of the SEO this platform has to offer. Then, you can use the embedded code to integrate the video to your online store. Simply access the desired page you wish to upload your video to by using the CMS tool in your system administrator – It’s that easy.
With today’s technology, online marketing videos are easily accessible. Start small by using what you have. The camera on your iPhone or a web cam can do the job. Keep it simple, keep your goals in mind and focus on content.