The busy holiday shopping season will kick off in just a few days. Experts predict this year shopping will start sooner since retailers plan to open their doors earlier than ever and sales online have already begun to avoid overloading shipping companies late in the season. It is also predicted that mobile will be a key player during the holiday shopping season not only for making purchases, but conducting research and finding the best deals as well.
Adobe Systems has made some more detailed predictions about what the 2014 holiday season will bring. After analyzing 20 billion visits made to eCommerce sites this October alongside 2013 holiday season spending statistics, the organization has made several predictions for in store and online shopping on Thanksgiving, Black Friday and Cyber Monday.
In 2014, Thanksgiving Day sales will reach a record high of $1.35 billion, an increase of 27 percent from last year. While this speaks to in store sales and the fact that they will open earlier than ever this year, eCommerce also plays a role in the way that retailers interact with consumers across selling channels. Think – mobile coupons redeemable in store, reading online reviews or conducting price comparisons.
When it comes to mobile shopping, Thanksgiving Day will dominate this sales channel. Adobe Digital predicts that 31 percent of online sales will be made using a smartphone or tablet, up 10 percent from last year.
While Cyber Monday will record the highest sales number in its history of $2.6 billion, a 15 percent increase from 2013, Black Friday will experience the highest overall growth in online sales. It is predicted that online sales on Black Friday will reach $2.48 billion, a growth of 28 percent.
Yea after year we’ve watched online sales grow aggressively during the holiday season. More consumers choose to shop online versus in store in order to avoid crowds and long lines. Online shopping also gives them the convenience of shopping in their own home. Retailers are savvy to this and many have already adapted digital and mobile strategies to offer consumers a seamless experience no matter home they choose to shop. Having both an eCommerce and mobile strategy are key to a business’s success now and in years to come.