So when it comes to optimizing your site, internal links with relevant (keyword-rich) link text and URLs are important for reinforcing the search engine’s assessment of your site. Of course, these links do not provide the same kind of “boost” you get from inbound links.
For that, you need link building.
Now that we’ve clarified why your e-commerce business needs SEO, let’s break down some of the most common e-commerce SEO terms you’ll need to be familiar with.
The following are terms that you’ll hear frequently in connection with search engine optimization. They describe or refer to processes by which search engines evaluate and rank web pages.