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Gaining the Competitive Edge in eCommerce, Part 2: Maximizing Sales Growth

In our last article, we talked about a young consumer electronics company who wanted to maximize their ROI when they decided to venture into the world of online business. To do so, they had to find ways to reduce their operational costs. But reducing costs is only half the story.

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Gaining the Competitive Edge in eCommerce, Part 1: Reducing Operational Costs

When a consumer electronics company decided to open a new web store, this meant finding ways to reduce costs to ensure they saw a substantial ROI for their eCommerce investment.