B2B ecommerce is exploding. A majority of the B2B companies who do not already have an ecommerce web site plan to launch one within the next two years. And global B2B ecommerce sales are expected to overtake B2C sales by 2020.
For most companies, then, it’s not so much a question of if as of when. But just as different industries and businesses have different needs, even the different B2B decision makers within a given company have different ecommerce requirements.