By following the principles we’ve discussed, you should be able to fix the most common SEO challenges ecommerce businesses face. Still, you might have to do some troubleshooting to get to the root of the problem.
Here is a quick rundown of the most common ecommerce SEO issues and how to fix them.
There are a lot of really great tools available that can make your SEO life a lot easier. And the best part is, many of these are completely free to use.
Most of the tools we use in SEO for ecommerce work by influencing search engine bots in a cumulative effect. However, there are two highly specialized tools in your SEO toolkit which let you do exactly that.
A well-designed, ERP-integrated e-commerce website is arguably the most powerful tool in a marketer’s arsenal. But it isn’t enough to just put up a web store. Your platform must continually adapt and evolve based on your target audience, product performance, and promotional strategy.
So how does an e-commerce marketer harness the full potential of an ERP-integrated web store platform? Which features are the most important for maximizing that conversion rate?
SEO for ecommerce is not all just links, content and meta tags. Here is a look at some of other ranking factors that search engine experts look at when optimizing a site.
When it comes to fine-tuning SEO for ecommerce, the text you write is only half the story. The Internet is an increasingly visual platform. Modern web pages are designed around focused messaging with concise text supported by engaging, high-quality images and other media. Consumers love images. According to a recent HubSpot study, 51% of B2B … Continue reading SEO for Ecommerce: Images, Video, and User-Generated Content
Nevertheless, keywords remain vital insofar as their occurrence on a web page is what allows them to show up in SERPs. This is only logical. A page about slow cooker recipes is probably going to say “slow cooker” and “recipe” somewhere in the text. (Likely together.)
When it comes to SEO for ecommerce, there are two ways businesses incorporate keywords into their web store pages. The first is the page’s content. The second are meta tags and other elements.
So when it comes to optimizing your site, internal links with relevant (keyword-rich) link text and URLs are important for reinforcing the search engine’s assessment of your site. Of course, these links do not provide the same kind of “boost” you get from inbound links.
For that, you need link building.
Now that we’ve clarified why your e-commerce business needs SEO, let’s break down some of the most common e-commerce SEO terms you’ll need to be familiar with.
The following are terms that you’ll hear frequently in connection with search engine optimization. They describe or refer to processes by which search engines evaluate and rank web pages.
Improve your search engine ranking! We’ll be sharing simple, effective e-commerce SEO strategies every month. Who needs SEO? Find out here.