Category Archives: SEO

How Marketers Get the Most from ERP-Integrated E-Commerce

A well-designed, ERP-integrated e-commerce website is arguably the most powerful tool in a marketer’s arsenal. But it isn’t enough to just put up a web store. Your platform must continually adapt and evolve based on your target audience, product performance, and promotional strategy.
So how does an e-commerce marketer harness the full potential of an ERP-integrated web store platform? Which features are the most important for maximizing that conversion rate?

SEO for ecommerce images video user-generated content

SEO for Ecommerce: Images, Video, and User-Generated Content

When it comes to fine-tuning SEO for ecommerce, the text you write is only half the story. The Internet is an increasingly visual platform. Modern web pages are designed around focused messaging with concise text supported by engaging, high-quality images and other media. Consumers love images. According to a recent HubSpot study, 51% of B2B … Continue reading SEO for Ecommerce: Images, Video, and User-Generated Content

Books and pencils on wooden table with drawings

SEO for Ecommerce: Keywords and Content

Nevertheless, keywords remain vital insofar as their occurrence on a web page is what allows them to show up in SERPs. This is only logical. A page about slow cooker recipes is probably going to say “slow cooker” and “recipe” somewhere in the text. (Likely together.)

When it comes to SEO for ecommerce, there are two ways businesses incorporate keywords into their web store pages. The first is the page’s content. The second are meta tags and other elements.

Ecommerce SEO Terms terms everyone should know

10 E-commerce SEO Terms Everyone Should Know

Now that we’ve clarified why your e-commerce business needs SEO, let’s break down some of the most common e-commerce SEO terms you’ll need to be familiar with.

The following are terms that you’ll hear frequently in connection with search engine optimization. They describe or refer to processes by which search engines evaluate and rank web pages.