We’ve looked at a lot of critical strategies that can improve SEO for ecommerce websites. Using just this knowledge along with the built-in SEO tools provided by an ERP-integrated e-commerce platform, your search engine results will dramatically improve.
That said, there are a lot of other really great tools available that can make your SEO life a lot easier. And the best part is, many of these are completely free to use.
Here’s a look at some of the best free SEO tools you can find on the web.
Google Keyword Planner
Google Keyword Planner is a free keyword research tool that Google makes available as part of the Google Adwords advertising platform.
It’s extremely useful for refining keyword ideas for words and phrases you want to target, because it lets you see how many monthly searches these keywords get.
For example, let’s say you sell lighting equipment and you want to rank the installation videos on your website. You have a few different keyword ideas: how to install lighting, lighting installation guide, and lighting installation videos.
Now you’ll probably want to rank for all of these. But using Google Keyword Planner, you can check each of these phrases to see how often people actually search them. This will also allow you to prioritize the keyword with the most searches.
Additionally, Keyword Planner will suggest variants on these keywords, some of which may actually get more searches than your original phrase.
Google Keyword Planner only requires a free Google account to use. However, the first time you try to access Keyword Planner, Google will prompt you to set up an AdWords campaign. This is not actually required to use the tool.
This article shows you step-by-step how to access Keyword Planner without setting up a campaign, and has a lot of great tips on getting the most out of it.
Answer the Public
The Keyword Planner is fantastic when you’ve got some keyword ideas you’d like to research. But what if you don’t have any ideas?
Answer the Public can help you there.
With this tool, you enter simple words and phrases that you’d like to generate keywords for. Answer the Public will then return a branching set of results grouped around searches based on words like what, how, when, and can:
- What tools do I need to install lighting
- How do you install lighting on a ceiling
- When should I replace my indoor lighting
- Can I install lighting safely by myself
Each of these results represents a search that people have actually queried. You can then run the pertinent phrases through Google Keyword Planner to isolate the most strategic keywords.
Note that the results you get with Answer the Public tend to be long tail keywords, like the full-sentence questions we see above. If you’re targeting short tail keywords (for example, lighting installation) Google Keyword Planner is a more effective tool.
Responsive Design Checker
We’ve talked before about the importance of responsive design to ecommerce SEO. Responsive Design Checker is a tool that lets you preview how your website’s pages look on various mobile devices including laptop, tablet and smartphone.
This tool makes it easy for you to see any potential problems with your site’s design when browsing on mobile, such as images that don’t display properly. To use it, all you have to do is enter the URL of the page you want to check into the toolbar, and you are given a preview on the page with several clickable device options.
It’s important to note that Responsive Design Checker works on a per-page basis. If your website uses multiple templates, you will want to check each of them to ensure that your whole site is properly optimized for mobile.
Link Miner is a Chrome extension that checks the sites you browse for broken links.
It goes right in your browser toolbar and automatically counts the links on the sites you visit. When you click the tool, it shows you how many links work properly and how many are broken, along with a success rating. You can then export the results as an Excel file.
While Link Miner works on any website you browse while enabled, it’s a great resource for finding and repairing any broken links on your own pages.
SERP Preview Tool
Want to preview how your pages will look in the Google Search Engine Results Page? SERP Preview Tool lets you do just that.
SERP Preview Tool provides fields for your page’s Title, Meta Description, and URL. When you enter text, it displays just like a Google search result, allowing you to see exactly what your prospective customers will see if they find you in a search.
This is particularly helpful for building keyword-rich meta descriptions and positioning keywords strategically. To this end, there is an additional window that lets you enter keyword phrases you want to target. If those phrases appear in your title, URL, or meta description, SERP Preview Tool highlights them with bold text in the preview. Naturally, this imitates an actual Google search, where people searching for those keywords would see them bolded if they appear in the SERP.