The pandemic has turned the economy on its head, leading to massive job losses and employment uncertainty for many. Lockdowns and restrictions, put in place to slow the spread of COVID-19, have forced countless brick-and-mortar shops to close or drastically change their retail practices. Despite these challenges, manufacturers, suppliers, and retailers have found new and … Continue reading Lessons learned from 2020 and the pandemic
For large-scale distributors, manufacturers and retailers with significant product offerings, just getting their catalog fully uploaded and configured can seem like a major obstacle to growing an online sales channel. But the process is a lot easier (and quicker) than it looks! Here are four tips that will help you build a rich, detailed product … Continue reading 4 Tricks Large Retailers Use to Manage Thousands of SKUs with Ease
By choosing an ERP-integrated e-commerce solution, you eliminate literally all of your data entry problems. ERP integration automates all of the routine business processes that involve copying and transmitting data. It sends product, price, customer, order, and invoice data back and forth between your web store and your ERP, getting everything done in a fraction … Continue reading ERP Integration: Digital Commerce Powered by Your ERP
Since the outbreak of the COVID-19 pandemic, curbside pickup has become an increasingly popular solution for businesses operating brick-and-mortar stores. It gives them a way to continue operating in the face of store closures by letting customers schedule a time to come pick up online purchases outside the store. The latest version of k-eCommerce brings … Continue reading k-eCommerce Customer Success: How We Built Curbside Pickup for MD Informatique
A survey of our customers earlier this year found that 31% had reduced their 2020 marketing budget substantially in the wake of COVID-19. And while e-commerce is dramatically on the rise, marketers in 2020 have to be more digitally savvy than ever and take advantage of every tool available. Here are 7 easy-to-implement marketing tools … Continue reading 7 Tools Every Digital Marketer Should Be Using in 2020
Calling all marketers! We’ve got incredibly exciting news for you: Mailchimp integration for k-eCommerce is available for your k-eCommerce web store! Mailchimp is a powerful email marketing service and automation platform. It offers a unified solution for promoting your business across channels ranging from email to social media and beyond, along with deep audience data … Continue reading Mailchimp integration for k-eCommerce is now available!
This article was originally featured in ERP SoftwareBlog. You can read the original article here. The Chief Information Officer (CIO) has one of the most critical jobs in any organization. The IT department he or she oversees is responsible for the swift, reliable, uninterrupted flow of business data between the company’s various systems. Often, these systems and … Continue reading The CIO’s Guide to a Bulletproof Ecommerce Investment
A well-designed, ERP-integrated e-commerce website is arguably the most powerful tool in a marketer’s arsenal. But it isn’t enough to just put up a web store. Your platform must continually adapt and evolve based on your target audience, product performance, and promotional strategy.
So how does an e-commerce marketer harness the full potential of an ERP-integrated web store platform? Which features are the most important for maximizing that conversion rate?
As with any other venture, we measure the success of an e-commerce channel by its performance. Assessing this performance involves analyzing numerous, multi-faceted sets of business data. A few of the key measurements include cost, revenue, customer engagement and satisfaction, as well as many others. We measure each of these data sets with e-commerce KPIs, or key performance indicators.
E-commerce is an achievable goal for any business with a product or service to sell. It helps companies lower their costs, grow their sales, and optimize their customer experience.
And yet incredibly, a large number of business owners still feel unwilling to venture an online channel. Having talked with many small-to-medium business owners over the years, we’ve learned that their objections usually come down to one of the following for e-commerce myths.