With Father’s Day just around the corner, shoppers will be frantically browsing online stores to purchase their last minute gifts. It’s estimated that customer’s will spend $12.7 billion on Father’s Day gifts in 2015 with the average person spending $115.57. Even with people spending more than last year, Mother’s Day still dominates, ringing in $21.2 billion. Why such a big gap in the holidays? According to a survey, shoppers find mom is easier to shop for, while they don’t know what to get dad. Preparing your site by providing gift ideas and promotions is a good way to snag the procrastinators.
Use Your Home Page to Promote the Holiday
Online shoppers are expected to spend even more, an average of $157 compared to $116. If customers’ biggest problem with Father’s Day shopping is not knowing what to buy dad, make it easier and give them ideas. Visitors shouldn’t have to spend time searching for your Father’s Day section. Make the main page Father’s Day themed and clickable so it sends shoppers straight to your recommendations. Check out this blog post on the benefits of a CMS.
Make Sure it’s Mobile-Friendly
If your website isn’t using responsive web design, you’re in trouble. With four out of ten shoppers planning to use their smartphones to research products and compare prices, and 18 percent of them purchasing products with a smartphone or tablet, your web store better function just as well on a hand-held device as it does on a desktop. Learn more about responsive web design here.
Encourage Them with Coupons
Customers, online or off, love a great deal. Make them feel better about their purchase and persuade those who aren’t sure by offering a coupon code. Some customers may add other items to their order due to the extra savings, while shoppers who were on the fence about the purchase before will feel justified.
By having clear navigation and incentives for your customers, you’re making their Father’s Day shopping that much easier. And when a shopper becomes loyal to a business, they usually become a return customer. An integrated web store powered by k-eCommerce is responsive and provides you with a built-in CMS, so you can customize your home page to be Father’s Day ready. Chat with one of our eCommerce experts to find out more.