The holiday shopping season, commonly described as the days between Thanksgiving and Christmas, will soon be upon us. During this time, many consumers choose to shop online versus in store to steer clear of long lines and big crowds. Even the deals are often better online versus in store.
Online spending this holiday season is projected to reach $89 billion, a 13 percent growth when compared to the same period last year. With that, if you haven’t started to prepare for the busy holiday shopping season, now is the time. Consider the following tips to help you get started:
Don’t overlook mobile commerce
Consumers are always connected, which means businesses are challenged to meet them how, when and where they choose to shop. Forrester projects 2014 mobile and tablet sales will reach $114 billion with about two-thirds of that number being driven by tablets and the remainder from mobile phones. That number will continue to grow and is projected to reach $414 billion by 2018. When looking at this topic in relation to holiday shopping, in 2013, online traffic and sales conducted using a mobile device on Thanksgiving increased 42.6 percent and 25.8 percent respectively when compared to the previous year. These statistics show that mobile commerce is no longer an option, but a must-do. Many organizations achieve a strong user experience across web-enabled devices through responsive web design, a technology that takes all the content, images and other elements of a web page and reorganizes them to fit whatever screen size a user is browsing a web store from. More on how you can implement this strategy here.
Offer sales sooner to encourage early shopping and guarantee on time deliveries
Last year, Forrester estimated that almost seven times more eCommerce packages were shipped each day in the two weeks before Christmas than daily between January and October. With that, last year both UPS and FedEx had many late deliveries. These were due not only to the volume of shipments, but also terrible winter weather. Taking this information into consideration for 2014, online businesses should start promoting their aggressive sales sooner in order to encourage shoppers to buy now versus a few days before the holiday. Learn about what online marketing tools k-eCommerce offers here.
Consumers have grown comfortable and reliant on the convenience and great deals associated with online shopping. The holiday season also offers businesses that sell online the opportunity to not only generate higher than normal sales, but also to acquire new customers. Don’t miss out! If you aren’t already prepared, be sure to start today. If you don’t yet have a web store, contact k-eCommerce to learn how selling online can help your business grow.