More and more manufacturers are choosing to ship their products directly to consumers without relying on retailers or other middlemen. When DTC e-commerce is done right, more than 50% of consumers intend to make a purchase when they visit a manufacturer’s website. Here are 3 strategies for manufacturers selling direct-to-consumers.
Enterprise resource planning (ERP) technology is continually evolving to meet the needs of the market. Prior to 2020, a steady advancement of ERP software was marketed as Software as a Service (SaaS) and moved into the cloud. Today, a new wave of innovation is sweeping in with these features becoming ubiquitous in ERP systems. Now, … Continue reading Five ERP Trends to Watch in 2020
This article was originally featured in ERP SoftwareBlog. You can read the original article here. The Chief Information Officer (CIO) has one of the most critical jobs in any organization. The IT department he or she oversees is responsible for the swift, reliable, uninterrupted flow of business data between the company’s various systems. Often, these systems and … Continue reading The CIO’s Guide to a Bulletproof Ecommerce Investment
A well-designed, ERP-integrated e-commerce website is arguably the most powerful tool in a marketer’s arsenal. But it isn’t enough to just put up a web store. Your platform must continually adapt and evolve based on your target audience, product performance, and promotional strategy.
So how does an e-commerce marketer harness the full potential of an ERP-integrated web store platform? Which features are the most important for maximizing that conversion rate?
As with any other venture, we measure the success of an e-commerce channel by its performance. Assessing this performance involves analyzing numerous, multi-faceted sets of business data. A few of the key measurements include cost, revenue, customer engagement and satisfaction, as well as many others. We measure each of these data sets with e-commerce KPIs, or key performance indicators.
Are you confident that the solutions and business processes you have in place today boost business productivity as it should? Let’s explore together the 12 signs that indicate you can benefit from an optimized business solution!