Video Marketing

Videos have been around for a number of years now, and are becoming an essential part of any marketing strategy. They are usually inexpensive to produce, easily distributed and can last for years. Videos can be published both online and, more traditionally, on TV. However, you need to pick the right space for them to … Continue reading Video Marketing

k-eCommerce joins the team of Global Alimentaire

k-eCommerce joined 6 other prosperous companies, and together, we worked hard to offer you a COMPREHENSIVE, PROFITABLE and EFFECTIVE solution tailored to SME’s in the agri-food industry. Thanks to our solution, SMEs in the agri-food industry benefit from a wide range of powerful tools that incorporate all aspects of business management. It’s easy, and k-eCommerce … Continue reading k-eCommerce joins the team of Global Alimentaire

Key to Successful B2B Marketing

“Tell me and I forget, teach me and I may remember, involve me and I learn.” Benjamin Franklin is responsible for this insightful quote that should be scotched taped on every desk of your marketing department. Why? Involving the client is the right way to go to expand your business. Your boss constantly reminds you … Continue reading Key to Successful B2B Marketing

Share it, Like it, Tweet it, and most of all, PIN IT!

No doubt about it, Pinterest is a new and also very popular social media. With numbers as high as a 1,047% increase in unique PC visitors during 2012, it isn’t hard to picture that even if it only came around in 2010, there are now more than 10.4 million users.  Yet, there are many other … Continue reading Share it, Like it, Tweet it, and most of all, PIN IT!

Abundance of Products: Cause or Response to your Problems?

Should etailers limit their range of products and services on the net, or on the contrary, seek to present as much as possible? k-eCommerce got interested in the reaction of consumers faced with the abundance of products offered on ecommerce sites and found the answer to this question for you. Ecommerce allows anyone to increase … Continue reading Abundance of Products: Cause or Response to your Problems?

Brief Recap of an Amazing Week

k-eCommerce @ Microsoft Convergence 2013 We can’t believe Microsoft Convergence 2013 is already over! We had such a blast last week, meeting great people and showing our ecommerce solution integrated to Microsoft Dynamics. Here are the three things we will remember the most from this amazing edition! Betsy the Cow If you were there, you … Continue reading Brief Recap of an Amazing Week

The Pareto Principle

The Pareto principle (also known as the 80–20 rule) states that, in many instances, roughly 80% of the effects come from 20% of the causes. This concept especially applies to most businesses. For many companies, 80% of the customers account for 20% of the sales. A lot of customer service time and sales efforts are … Continue reading The Pareto Principle

Tools for the Mobile Sales Representative

kCentric Technologies Inc. is excited to announce that with its award winning k-eCommerce solution, your sales force has remote ordering and customer account management capabilities to process orders in real-time, from any online browser. The solution also offers iPad offline capabilities that allow the sales reps to select, customers enter orders and then, sync and … Continue reading Tools for the Mobile Sales Representative

Emotional Marketing from a B2B Perspective

Business-to-Customer (B2C) companies seem to have fewer challenges in advertising: their promotions and advertising directly target people, trying to create a strong desire to purchase. However, Business-to-Business (B2B) owners may feel they have it rough, having to present their product or service to a company instead of a real person. Do not be fooled by … Continue reading Emotional Marketing from a B2B Perspective