eCommerce Roundup Friday, November 6th

Don’t have time to keep up with all the eCommerce stories every week? We’ve got you covered. Learn more about what’s happening all around you and then go impress your friends with your new knowledge. Here’s what’s going on in the eCommerce world:

eRetailers Get Ready for the Holidays

Holiday promotional information started in late October and many campaigns will be in full force now that Halloween is over. This is an important time for retailers, as 84 percent of consumers say they will start their holiday shopping before Thanksgiving weekend.

For Big Manufacturers, B2B eCommerce Takes Many Forms

Out of the 100 biggest companies ranked in the 2016 B2B eCommerce 300, 75 of them sell online to their business customers in four ways while only 18 percent sell with just one channel. The most popular way to sell is through a private or password-protected web portal, with 93 percent of companies currently using this strategy.

Americans Still Prefer Paper Coupons

A recent study shows that of the 85 percent of Americans who use coupons, 63 percent of them most frequently use paper coupons from newspapers and other products. And while some may think it’s because of an older demographic, the survey found 18-24 year olds use paper coupons about twice as much.

Laptops in Big Decline, Smartphones “At Saturation” for Under-30 Crowd

According to a new survey, 10 percent fewer Millennials own PCs today than in 2010. And with holiday shopping season starting, retailers aren’t prepared for smartphone traffic. In 2015 Q3, year-over-year smartphone visits were up 35 percent and account for three out of every 10 site visits.

Teenagers in the U.S. Spend About Nine Hours a Day in Front of a Screen

American teenagers between 13 and 18 years old spend an average of nine hours a day looking at a screen for entertainment purposes. A large portion of that time, 46 percent, is spent on mobile devices.

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