This week really shone a big light on the importance of engaging with consumers and businesses online. When it comes to B2B marketing, even though there seems to be a reluctance by some to adopt more modern marketing strategies, it may be time if businesses want to continue to grow. If you’re a retailer, you need to make sure that your holiday campaigns are on point and that your web store is ready to handle the uptick in traffic. One of the best ways to engage with your customers and boost conversions is with video. So sit back, relax with a good old cup of joe and enjoy this week’s round up.
The internet is an integral part in people’s personal and professional lives. They use it as a source of information, a place to interact with people and brands, and a place that they make purchases. B2B marketers are tasked with getting the attention of these people who are buying for their companies, in order to sell to them. There are many tools out there, but which ones should B2B marketers focus on? Creating a good, mobile-friendly website, a brand strategy, SEO, SEM, and LinkedIn-Sponsored Content.
It’s the holiday season which means people are decking the halls and crossing gifts off their list. Now is the time that you should be preparing your holiday campaigns for social media and email. But that’s not all. You need to make sure that your web store is in tip top shape and ready to handle the surge in traffics. There are four different things that you can do to ensure that your website is running optimally, such as crawling your website to ensure there are no broken links or missing images, reviewing Google Analytics from last year to know where to put your focus, running an speed test, and confirming that you business is being listed accurately in directories.
Almost half, 46% of consumers, have made a pruchase thanks to a branded video they saw. It shouldn’t come as any surprise when 81% of consumers are interact with brands online. 79% of those who answered the survey admit that video is the best way to get to know brands online. According to Brightcove’s report, there is a strong correlation between videos that brands are posting on social media and sales. Their recommendation? Brands need to create more engaging and relevant videos for their audiences.
We really hope that you enjoyed this week’s eCommerce RoundUp. Check back every week for a new set of articles.