Being eCommerce-obsessed, we do a lot of reading on the subject. Every week, we track down all the stories we can get our hands on and single out the most interesting, relevant and exciting bits of info on the Web… all so you don’t have to! So just grab yourself a coffee, get comfy, and take a few minutes to catch up on the latest news and trends in the eCommerce industry!
With mobile sales constantly on the rise, it’s important to make sure your product pages are responsive to smaller devices like smartphones and tablets. In Q4 2015, Nielsen surveyed over 3,700 adult mobile shoppers about how they use their devices with regards to eCommerce. Key elements they look for in a web store on mobile include product descriptions, reviews, and the ability to compare prices.
Word of mouth is a powerful thing. You’re more likely to trust a business or product if someone you know has endorsed it. So it’s no big surprise that online product reviews can have a major impact on your conversion rates. When it comes to reviews, quantity and quality both count. And while reviews on your product pages matter, they aren’t the only ones your customers will consider… shoppers often want to know what people are saying about your products on other sites, too.
Online marketplaces like Amazon are huge. Why not harness their power to grow your business? According to an Internet Retailer survey, 65% of respondents said that they would purchase from brands or retailers on online marketplaces, even if they’ve never heard of them before. And marketplaces are great for traffic, too, with over a third of respondents visiting the seller’s website to make a purchase.
Dynamics is hopping on the Internet of Things train with CRM Spring 2016. Within its reconfigured Web portal customer solutions, you’ll find features like a self-service Customer Portal, a Community Portal which improves your organization’s knowledge base and peer-to-peer support, as well as Employee and Partner Portals… all accessible from any computer, tablet, or smartphone. Want more? You get new machine learning scenarios and field and project service features, too!
Now that mobile devices are basically running the Internet, keeping your site mobile-friendly is critical. Trends to bear in mind when bringing your mobile design up to par include a diffuse background, an easy-to-use look and feel with larger buttons and fonts, single sign-on, swiping, and eliminating pop-ups.
We hope you liked this week’s roundup. Be sure to check back next Friday for a fresh batch of articles!