Ever wonder what you’ll be doing 10 years from now? If your answer is “Shopping almost exclusively online,” then congratulations… you may very well be able to see the future! While you’re there, you should check out the changes Google’s got in the works for Analytics and AdWords, get some insight into the skyrocketing growth of eCommerce across Europe, and maybe even find out how long that purchase you just made will take to deliver. No clairvoyance? No problem! Just dive right into this week’s eCommerce Roundup for answers to all this and more!
If patience is a virtue, there are a lot of virtuous customers out there: nearly half of consumers polled think that 3 days (or even more) is a reasonable wait for non-urgent purchases. Not everyone agrees, though. 12% are only willing to wait a day for their purchase, while 13% want same-day shipping. And while it is nice to offer your customers instant gratification, it may not always be possible.
A Savvy Marketing study and found that 75% of shoppers believe they will be doing most of their shopping on the Web within the next decade. It doesn’t end there: 80% said that retailers of all sizes will need to sell online. Not too surprising, given that 95% of adults with access to the Internet have made a purchase online in the past 6 months, and 59% of shoppers already admit that they don’t visit traditional stores as much as they did in the past.
Retailers ranked in the Internet Retailer 2016 Europe 500 classification grew web sales by a whopping 16.8% to 145.01 billion euros ($161.6 billion USD). According to E-commerce Europe, web sales across the continent soared to $508.65 billion, accounting for 22.6% of global eCommerce for 2015, and topping online sales in the US (which totaled a mere $341.73 billion). Which countries are spending the most? The UK, Germany and France top the list of European nations.
“The shift to mobile is not something that is happening. It has happened,” says Sridhar Ramaswamy, Vice President of Ads and Commerce at Google. This has fueled a new vision at the company with regards to AdWords and Analytics in a “mobile-first world.” Some of the changes worth noting include expanded text ads, responsive display ads, bid adjustments for each device type, and search ads in Google Maps.
Getting your customers to identify with your brand at a deeper level will help you foster loyalty. One way to achieve this is through loyalty programs. How do you go about building a program that will excite your customers and that they won’t be able to resist? There are several strategies you can try, from tiered systems to non-monetary points, and even unique rewards.
We hope you liked this week’s roundup. Be sure to check back next Friday for a fresh batch of articles!