eCommerce Roundup Friday, July 17th

Don’t have time to keep up with all the eCommerce stories every week? We’ve got you covered. Learn more about what’s happening all around you and then go impress your friends with your new knowledge. Here’s what’s going on in the eCommerce world:

Shoppers Flock to Amazon’s Prime Day Sales

Amazon says peak order rates for its huge one day sale exceeded those of Black Friday last year. Merchants selling on Amazon were seeing sales increases of 80 percent throughout the day.

Mobilegeddon is a Reality

Sites that aren’t mobile-friendly are seeing up to a 10 percent dip in organic traffic. Demand has also increased for mobile paid search ads causing the cost per click to jump 16 percent from last year.

Google Piloting Buy Button in Mobile Search Ads with “Purchases on Google”

The search giant launched Purchases on Google this week, which turns it into an online marketplace. Just like pay-per-click advertising, retailers participating are only being charged for clicks to the product page, all other clicks and interactions are free.

Microsoft Updates Windows 10 Preview Weeks Ahead of Final Release

With the Windows 10 launch just weeks away, Microsoft rolled out a new build this week to Windows Insiders. The newest build includes updated versions of Microsoft’s new browser, Edge and Office suite.

Report: Half of Top 100 Digital Properties’ Audiences are now Mobile-Only

More than 90 percent of Millennials have smartphones and they spend 50 to 100 percent more time on mobile than on a PC. According to a recent report, 61 percent of total digital media time in the U.S. is spent with smartphones and tablets.

Leave a Reply