To make up for the past few weeks, we’ve included even more articles in this week’s eCommerce RoundUp. There were a few newsworthy events this week. At Microsoft’s World Partner Conference, cloud-computing was a big theme. Amazon had it’s second-ever Prime Day and saw incredible results and Google released a new type of ad that is especially interesting for online vendors. So sit back and grab an iced latte while you take in these articles.
Picking a color for your brand can be a fairly complicated. Most people are aware know that different colors invoke different emotional responses. Cool colors like blue are seen as calming and warmer colors like red have the complete opposite effect. There are quite a few things to consider before you chose your brand’s colors inclusing your target audience or whether there is any cultural context. This article hands up some great advice on deciding what hue will be good for you.
Gone are the days when a great value proposition would allow your business to reach the mid-market. In an effort to control expenses and run your business efficiently, implementing a cloud-based infrastructure may be key to growing your business. Cloud services can help your business with innovative technology, increased agility and allow you access to world-class computing without the investment that would be required were you to have everything in-house.
Cloud technology is making our lives easier. If you work for a business that has wholly embraced the cloud, you know what I’m talking about. The advantages of cloud services aren’t only limited to saving time; one of the key benefits of moving to a cloud solution is data security. Instead of being solely responsible for security, in using a cloud service, you take advantage of teams of experts that handle your data and maintain its integrity.
One of the most important things you need when selling online is a way to track how well your tactics are working. One of the most comprehensive and free tools available to you is Google Analytics. Google Analytics can be customized to send you alerts, letting you know by email or SMS when there are major fluctuations in traffic, bounce rates, and even average page load times. This article helps you set up some of these, which can be quite usefull when running a web store.
Boasting a whopping 60% increase in customer orders of last year’s event, Amazon’s Prime Day was the biggest sales day ever. Last year’s sales topped $ 1.5 billion globally and Internet Retailer is estimating that this year’s sales may have reached $2.5 billion, but they have so far declined to specify a dollar amount for yesterday’s monumental achievement. This was only the second Prime Day ever held.
Google is adding a new ad type to its offering; they are called Showcase Shopping ads and they are aimed at making it easier for those shoppers who aren’t exactly searching for something in particular, but can be enticed to whip out the plastic. The ads are image-focused and are the answer to more general queries that are typed into the search bar. Retailers can pay to select a few images that Google would display when these queries are entered.
While getting online is important, it becomes kind of a moot point if you aren’t appearing in any search results. If you aren’t being indexed by Google, you’re being penalized for something in your website and it’s in your best interest to figure out what that is. It can be anything from bad content that doesn’t deliver information that customers are seeking, malware on your pages or a load time that isn’t optimal.
We hope you liked this week’s roundup. Be sure to check back next Friday for a fresh batch of articles!