With the year’s first eCommerce RoundUp, we wanted to focus on growth. To grow your business, you need a solid plan. You’ll want to generate traffic for your online store; analyze your site’s performance and adjust your SEO strategy. Search engines are not the only source of traffic, however. If you’re running a B2B outfit, establish a solid multichannel strategy to achieve the goals you’ve set. Remember, growth cannot be measured if we don’t have anything to compare it to. We looked at Amazon’s numbers from 2016, and it continues to thrive. Grab a latte, get comfortable and enjoy 2017’s inaugural eCommerce RoundUp.
If you’ve made significant changes to your website, such as a domain name change or changing to a new platform, you’d see a downturn in traffic. At times, the slowdown can seem unrelenting in which case you’ll feel prompted to take action. You’ll want to begin identifying the causes contributing to this negative trend by verifying Google Analytics and Google Search Console. Once you’ve identified the potential issues, you’ll need to collect the related data and put a plan into action.
55% of B2B marketers don’t have a solid marketing plan; creating one is crucial. First, consult your team and come up with goals that are realistic and quantitative. Once you’ve established your targets, decide on how you’ll achieve them. Assign resources and create a budget. Determine what channels are best by setting up a clear profile of your target audience and understanding which ones are optimal. Collect and analyze data and adapt accordingly.
Amazon continues to be an eCommerce juggernaut; its net income increased by almost 300% and they generated $136 billion in revenue. Sellers on Amazon’s marketplace account for 49% of units sold during Q4 2016. An estimated 38% of U.S. online retail sales occurred on Amazon according to Slice Intelligence. In Q4 alone they netted almost $44 billion, a growth of over 22% compared to the same time last year. $13.11 billion came from products sold by outside merchants selling on their marketplaces.
We hope you enjoyed these articles. Check back regularly for the next eCommerce RoundUp.