eCommerce Roundup Friday, February 20th

Don’t have time to keep up with all the eCommerce stories every week? We’ve got you covered. Learn more about what’s happening all around you and then go impress your friends with your new knowledge. Here’s what’s going on in the eCommerce world:

U.S. Annual e-Retail Sales Surpass $300 Billion for the First Time

For the first time, web sales reached the $300 billion mark, totaling $304.91 billion in 2014. Up 15.4 percent from 2013, this is the fifth year in a row that web sales growth has been close to or above 15 percent.

Amazon’s One-Hour Deliveries reach all of Manhattan

Amazon is making online shopping quicker than ever in Manhattan and certain parts of Brooklyn. Now if you are a Prime member, you can order products from Amazon and use Prime Now, which offers a one or two hour delivery service.

E-retailers Beat Stores in Customer Satisfaction Study

On a scale of 0 to 100, overall satisfaction of retailers fell to 78.6 while e-retailers rose up to 82. Better preparation, promotions and product descriptions are said to be big reasons for the boost.

e-Commerce for Nordstrom accounts for 15 percent of Total Sales

Web sales increased 23 percent for Nordstrom in 2014, with web accounting for 15 percent of its total sales. Nordstrom’s 2014 online revenue topped $2 billion. They now plan to invest $4.3 billion over the next five years in online operations to better serve customers.

Online vs TV: 72 percent of Agencies say Online Video Ads are As Effective or More than TV

During the last three years, BrightRoll says agencies have seen an 88.6 percent increase in client interest around video ads. The survey found 41 percent of respondents believed online video ads are more effective than TV ads.

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