With labor day around the corner, the long, warm days of summer are coming to a close. Regardless of the season, eCommerce never sleeps and so we have compiled for you another roundup to help you forget that the leaves will soon be changing colors. This week’s curation of articles features the staggering growth of online retail sales, what to include in automated communications, and how Google plans to take on the infamous pop-up ad. Grab yourself a cold glass of lemonade and take some time to sit back and enjoy this week’s curation.
If you’re a retailer and you aren’t selling online yet, there’s a compelling reason why you should be. According to a new eMarketer report, Worldwide Retail eCommerce Sales: The eMarketer Forecast for 2016, total retail sales worldwide will top $22 trillion this year. That’s a 6% increase from last year. When it comes to online retails sales, they are poised to top $1.9 trillion this year alone. They are predicting that by 2020, global retail eCommerce sales will increase to over $4 trillion.
Among the types of automated email communications that visitors to your site expect to receive are account confirmation emails, notifications from waitlists, and abandoned or saved cart messages. What should you be including in these emails? For one thing, you should personalize them, include a clear subject line, and the message should be timely and concise.
Online marketing is always changing making it difficult to keep up with the trends. But how do you stay ahead and continue to grow your brand? You can start by keeping your tactics diverse, stop marketing to demographics, establish a clearly defined sales funnel, and take advantage of video, just to name a few.
Visiting a site and being greeted by a giant ad that blocks your access to the content you crave can be bothersome. Google has heard your frustrated sighs and is coming to the rescue. As of January 10th, 2017, any website with a pop-up deemed intrusive will rank lower on mobile, unless it serves a purpose like getting your permission for cookies or verifying that you’re over 18.
Time is valuable and nothing seems as agonizingly long as waiting for a web page to load. While loading speeds have greatly improved from the days of dial-up, waiting longer than we deem acceptable for content is stressful. What can seem like a long time can actually be reasonably short as it’s only our perception that makes it so. When it comes to your web page, however, there are ways to combat this sensation and make your users feel like your page loaded in a jiff.
We really hope that you enjoyed this week’s eCommerce RoundUp. Check back every week for a new set of articles.