Ecommerce ERP integration: What it is and why you need it

What is ecommerce ERP?

The term “ecommerce ERP” refers to the integration of your ecommerce platform with an ERP (enterprise resource planning) solution. ERPs unite your various administrative and operational processes—such as accounting, inventory, and customer relationship management—in one centralized, cloud-based system. When your web store is linked with an ERP, the order process is streamlined and many procedures are automated, which helps you save time, eliminate errors, and grow your business.

How does ecommerce ERP work?

With an ERP, all of the tools you need to keep your business up and running are integrated within a single solution. Instead of using one software program to handle your accounting and another to manage your inventory and yet another to analyze customer data, you can perform all of these tasks through your ERP. By hosting and synchronizing these different processes in one cloud-based system, the ERP gives you a comprehensive view of your data and keeps it up to date.

Pairing your ecommerce site with an ERP takes that integration one step further. Ecommerce ERP integration allows your online store and ERP solution to communicate with each other, so that all activity on your store is automatically synchronized with your back-office operations. For example, when a customer places an order through your ecommerce site, the ERP generates an invoice and updates your inventory. It also sends tracking information and shipping notifications to the customer so that they can keep tabs on their order from purchase to delivery.

Why integrate your ecommerce platform with an ERP platform?

Automate and simplify your business operations

With ecommerce ERP integration, your online store and ERP are synchronized to automatically update your business data in real time. That means there’s no need to enter orders manually into your ERP platform, saving you time and eliminating the risk of costly mistakes.

You can also manage your inventory, products, and pricing from within the ERP platform. For instance, you can easily customize your pricing for different customers—an essential feature if you run a B2B company that offers a personalized buying process.

Increase productivity

Lower your operational costs by as much as 50% by automating routine business tasks with an ecommerce ERP solution. The second an order is placed, it’s transferred to your ERP platform, which automatically generates an invoice. Our integrated payment solution, k-ecommerce integrated payment (KIP), processes transactions securely and efficiently. As the order is picked, packed, and shipped, the ERP platform updates your inventory in real time. This streamlined process frees up valuable time for your team, allowing them to focus their efforts where it matters most, whether that’s product development, sales strategy, or customer service.

Maximize business growth

Improving the customer experience is key to growing your business. Ecommerce ERP integration gives you the tools you need to create the best possible user experience, such as responsive web design, an intuitive payment system, instant support via live chat, and easy order tracking. An ERP solution automatically updates tracking information in your system and notifies customers as to the whereabouts of their package. In today’s competitive ecommerce landscape, these features are indispensable for earning your customers’ trust and loyalty.

ERP ecommerce integration also allows your business to reach a wider customer base than ever before—without any extra effort on your part. With k-ecommerce Marketplace Integration, your ERP and web store connect to e-commerce giants like Amazon and eBay, opening your business to whole new markets. You can list any combination of products and prices through these retailers, and the sales you make are seamlessly integrated back into your ERP platform.

Scale your business

An integrated ecommerce ERP is built to handle increases in sales and traffic without a hitch. As you expand your business into new markets, you won’t need to hire additional staff. Your ERP platform will continue to automate your operations, processing payments through major gateways and calculating accurate shipping charges and taxes through services like Avalara. What’s more, by integrating your ERP platform with Google Analytics, you’ll have access to critical marketing insights that will help you grow your customer base. No matter where in the world your business operates, ERP integration with ecommerce guarantees ease, accuracy, and efficiency in all of your processes.

Want to see k-ecommerce in action? Watch our interactive demo.

k-ecommerce can help you get your ecommerce ERP up and running. Talk to one of our experts today.

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