While you enjoy the warm summer weather, we make it easy for you to stay up-to-date with the latest news and insights from the e-commerce world. Check out our summer reading list of 8 must-read articles to keep current with the buzz of online business.
Summer is finally here! As you enjoy the sunshine and warm weather, it’s a perfect opportunity to catch up on the latest news and goings-on of the e-commerce world.
We’ve put together a summer reading list for you, featuring 8 up-to-the-minute articles that touch on some of the hottest topics in e-commerce this summer, from perfecting personalization to optimizing your free shipping strategy.
So get yourself a nice cold drink and settle in for some excellent reading!
7 Keys to Global E-Commerce Success
E-commerce opens incredible opportunities. Literally, anyone can start up a web store and begin selling to customers anywhere, depending on their goals: locally, throughout their state or province, across the country, or around the world.
Selling globally has never been so easy, but that doesn’t mean it’s a walk in the park. If you’re thinking of doing business on an international scale, you’ll need to make sure you’ve got all the logistics in place. From dealing with foreign currencies, taxes and fees to working out order fulfillment and shipping, this article takes you through seven critical factors for getting your global e-commerce game in gear.
Counting Time: Understanding E-Commerce ROI
It’s pretty much a universal axiom that all businesses want to maximize their ROI, and the world of e-commerce is no exception. Yet despite the light-speed advances technology has made in analytics and prediction, many online enterprises still take a “pin-the-tail-on-the-donkey” approach to growth, often wasting a considerable amount of time and money on arbitrary, ineffective strategies.
From optimizing home page performance to testing and content creation, understanding customer behavior in real-time is key to success. And that, in turn, relies on knowing how to read, interpret, and respond to new data as quickly as possible.
And here is another article that provides a list of 5 customer engagement metrics your e-commerce site should track.
E-Commerce 2.0: It’s Getting Personal
Personalization: it’s the way of the future. Doing business online is no longer about just transferring your products from store shelves to the Internet. Companies at the forefront of the e-commerce world are increasingly looking at personalizing every aspect of the customer experience. From high-speed product personalization to tailor-made site navigation, item recommendations and purchase reminders based on customer preferences, “personal shopper”-style services and more! The hottest trends in e-commerce propel the old adage that “the customer’s always right” into the digital age.
Welcome to e-commerce 2.0!
Authentic Customer Reviews: Three Times as Important as Product Images
You’ve heard it again and again: if you’re not adding full-color images to your product pages, you’re crippling your sales efforts. It’s just common sense that shoppers want to have a look at what they’re buying before they spend their money.
But guess what? There’s another element even more critical than the pictures (and no, it’s not video): customer reviews. According to this article, a majority of shoppers consider authentic reviews of a product left by other customers to be a decisive factor in whether or not they make a purchase… as much as three times more important than product images.
In short, if you don’t enable customer reviews for your web store, you may want to reconsider!
What the Supreme Court Sales Tax Ruling Means for B2B Sellers
A recent decision by the United States Supreme Court allows local and state governments to collect sales tax from online businesses even if those businesses don’t have a physical presence in the state in question. While the actual rules will ultimately vary from state to state, any seller who has a “substantial economic presence” in a given state (meaning that they do a lot of business there) may theoretically be subjected to sales tax requirements.
The most obvious consequences affect online B2C retailers, but this article takes a look at some of the implications for B2B companies as well.
How a Newsletter Can Boost Your Business
Are you looking for a quick, easy, and effective way to connect with your clients, develop your brand, foster customer loyalty, and position yourself as an industry expert… all in one swoop? You’ve got two options: embark on a quest for e-commerce Holy Grail (not recommended) or start emailing your customers with a regular newsletter.
The good news? Creating newsletters doesn’t have to be difficult or complex. Scalable e-commerce platforms like k-eCommerce have built-in newsletter capabilities, and there are numerous third-party email services that specialize in email list management. And as this article will show you, a well-designed newsletter campaign can turbocharge your business in a number of surprising ways.
Sparking Social Media Buzz Is How You Drive Ecommerce Sales
How’s your social game?
In many ways, e-commerce has made it easier than ever to go into business: once you’ve got a platform up and running, you’re good to go. On the flip side, this results in exponentially more competition thanks to a low barrier to entry, and astronomically more product and pricing options for customers thanks to more competition.
Online shoppers tend to process this “choice overload” by gravitating towards brands they recognize, which makes promoting brand awareness critical to surpassing the competition. Social media is by far one of the most powerful tools available to companies for fostering brand recognition. This article examines some of the key ways you can start using social media to connect with your customers, build loyalty, and make sales.
22 Tips to Help Make Free Shipping Profitable
Everybody loves free shipping. A recent study found that as many as 56% of online shoppers would increase their orders just to take advantage of a free shipping offer available at a certain threshold, and a whopping 88% would even be willing to wait longer for an order if they didn’t have to pay for shipping on it.
So there’s no question that free shipping offers are one of your most formidable weapons in driving your online sales. This amazing infographic takes a look at some of the best ways that you can use free shipping strategies to maximum effect in your e-commerce business.
Enjoy our summer reading list and check back for new content posted regularly on the k-eCommerce blog!