k-eCommerce Customer Success: Detroit Speed ecommerce for automotive

Detroit Speed: Under the Hood

Detroit Speed is a powerhouse of the automotive aftermarket industry. They take American muscle cars like Mustangs and Firebirds from the 60s and 70s and rebuild them from the ground up. Their clients range from individual hobbyists to major wholesale dealers worldwide.

Before k-eCommerce, Detroit Speed had a home-grown HTML website with no integration to their SAP Business One ERP. Worse, the site’s product catalog only listed prices and part numbers… none of the crucial product information their customers actually need.

As a result, Detroit Speed’s online sales channel was stalling for years.

Then they switched to a k-eCommerce solution integrated to SAP Business One, which immediately boosted speed and productivity for their sales and accounting teams. Sales have been increasing at double the previous volume month after month as more and more clients—B2B and B2C alike—are purchasing through Detroit Speed’s web store.

Read the full story here!

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