By following the principles we’ve discussed, you should be able to fix the most common SEO challenges ecommerce businesses face. Still, you might have to do some troubleshooting to get to the root of the problem.
Here is a quick rundown of the most common ecommerce SEO issues and how to fix them.
There are a lot of really great tools available that can make your SEO life a lot easier. And the best part is, many of these are completely free to use.
Most of the tools we use in SEO for ecommerce work by influencing search engine bots in a cumulative effect. However, there are two highly specialized tools in your SEO toolkit which let you do exactly that.
A well-designed, ERP-integrated e-commerce website is arguably the most powerful tool in a marketer’s arsenal. But it isn’t enough to just put up a web store. Your platform must continually adapt and evolve based on your target audience, product performance, and promotional strategy.
So how does an e-commerce marketer harness the full potential of an ERP-integrated web store platform? Which features are the most important for maximizing that conversion rate?
SEO for ecommerce is not all just links, content and meta tags. Here is a look at some of other ranking factors that search engine experts look at when optimizing a site.
It’s officially summer! School may be out for the season, but we’ve been as busy as ever here at k-eCommerce. We’ve got some exciting new webinars planned for the summer, along with some great new articles for you to read, live events, and more!
When it comes to fine-tuning SEO for ecommerce, the text you write is only half the story. The Internet is an increasingly visual platform. Modern web pages are designed around focused messaging with concise text supported by engaging, high-quality images and other media. Consumers love images. According to a recent HubSpot study, 51% of B2B … Continue reading SEO for Ecommerce: Images, Video, and User-Generated Content
So when it comes to optimizing your site, internal links with relevant (keyword-rich) link text and URLs are important for reinforcing the search engine’s assessment of your site. Of course, these links do not provide the same kind of “boost” you get from inbound links.
For that, you need link building.
Now that we’ve clarified why your e-commerce business needs SEO, let’s break down some of the most common e-commerce SEO terms you’ll need to be familiar with.
The following are terms that you’ll hear frequently in connection with search engine optimization. They describe or refer to processes by which search engines evaluate and rank web pages.
February’s already gone! It may be the shortest month of the year, but it’s amazing how much you can pack into 28 days. Time flies when you’re having fun, they say!
Here’s a quick look back at what’s new with k-eCommerce in February (along with a sneak peek at what’s coming).