Now that we’ve clarified why your e-commerce business needs SEO, let’s break down some of the most common e-commerce SEO terms you’ll need to be familiar with.
The following are terms that you’ll hear frequently in connection with search engine optimization. They describe or refer to processes by which search engines evaluate and rank web pages.
Everyone knows why B2C web stores love mobile: phone and tablet-toting customers can swipe, browse, buy, and bookmark more for later.
Did you know 62 percent of smartphones users have made a purchase online using their mobile device in the last six months? With B2C mobile commerce expected to reach $197.4 billion by 2018 in the U.S. alone, online businesses have to make sure their website delivers the shopping experience customers are demanding. Responsive web design … Continue reading Why Responsive Web Design is the Best Choice for Your eCommerce Site
With Father’s Day just around the corner, shoppers will be frantically browsing online stores to purchase their last minute gifts. It’s estimated that customer’s will spend $12.7 billion on Father’s Day gifts in 2015 with the average person spending $115.57. Even with people spending more than last year, Mother’s Day still dominates, ringing in $21.2 … Continue reading How to Make Your Web Store More User Friendly for Father’s Day Shopping
The busy holiday shopping season will kick off in just a few days. Experts predict this year shopping will start sooner since retailers plan to open their doors earlier than ever and sales online have already begun to avoid overloading shipping companies late in the season. It is also predicted that mobile will be a … Continue reading The 2015 Holiday Shopping Season Will Drive Online Sales Growth with Mobile as a Key Player
The holiday shopping season, commonly described as the days between Thanksgiving and Christmas, will soon be upon us. During this time, many consumers choose to shop online versus in store to steer clear of long lines and big crowds. Even the deals are often better online versus in store. Online spending this holiday season is … Continue reading Holiday Shopping Season Tips for your eCommerce Site
It is widely understood that with the popularity and growth in quantity of mobile and tablet devices, businesses are faced with a consumer that is connected everywhere and at all times. Our last blog post discussed the growth of mobile eCommerce website traffic and the importance of a responsive web store. Learn more here. The … Continue reading Which Online Marketing Channels Drive the Most Sales for Mobile, Tablet and Desktop eCommerce Sites
The way that consumers use the Internet has evolved over the last few years due to a few factors. First of all, the speed of the Internet on a mobile device has drastically improved, as has the web-enabled mobile devices consumers have available to them. And further, the amount of people that own smartphones and … Continue reading Q1 Update: Where is Mobile eCommerce in 2014?
We know that the consumer shopping experience involves multiple devices. Product research might begin on a PC or mobile phone. Then the consumer may go in to a physical store to see a product in real life, but refrain from making a purchase. That same consumer may later go home and revisit the product they … Continue reading Mobile Shoppers Demand a Secure Checkout Process That is Quick and Easy
Since its inception, selling online has been continuously evolving. Currently the movement is towards that of an omni-channel eCommerce approach. This is due in part to the increased number of users who shop online using a smartphone or tablet. According to a report created by ShopVisible titled “Influence & Impact eCommerce Benchmarking Report: 2013 Review,” … Continue reading The Impact of Mobile Commerce and the Importance of an Omni-Channel Approach