Global B2B ecommerce sales are slated to break $4.88 trillion by 2021, with mobile sales alone accounting for $2.32 trillion. So it comes as no surprise that over 90% of North American B2B executives consider ecommerce crucial to their strategic positioning and long-term success.
Rapid, tremendous growth is happening in every niche and industry. But securing the greatest possible share of that growth requires a carefully thought-out B2B ecommerce investment. Executives considering an online channel must navigate a wide range of options to find an efficient solution adaptable to their business needs.
As with any other venture, we measure the success of an e-commerce channel by its performance. Assessing this performance involves analyzing numerous, multi-faceted sets of business data. A few of the key measurements include cost, revenue, customer engagement and satisfaction, as well as many others. We measure each of these data sets with e-commerce KPIs, or key performance indicators.
E-commerce is an achievable goal for any business with a product or service to sell. It helps companies lower their costs, grow their sales, and optimize their customer experience.
And yet incredibly, a large number of business owners still feel unwilling to venture an online channel. Having talked with many small-to-medium business owners over the years, we’ve learned that their objections usually come down to one of the following for e-commerce myths.