B2B ecommerce is exploding. A majority of the B2B companies who do not already have an ecommerce web site plan to launch one within the next two years. And global B2B ecommerce sales are expected to overtake B2C sales by 2020.
For most companies, then, it’s not so much a question of if as of when. But just as different industries and businesses have different needs, even the different B2B decision makers within a given company have different ecommerce requirements.
We’ve had a jam-packed four weeks filled with web stores, webinars and scattered April showers. But those May flowers are almost here, so let’s take a look back at what we’ve been up to and catch a glimpse of what’s on the way!
k-eCommerce Payment Portal is fully integrated to Microsoft Dynamics GP. It works in exactly the same way as web store integration. When you add invoices to your ERP, they sync automatically to Payment Portal. When customers make an online payment, the payment syncs right back to Dynamics GP. Automating the process like this eliminates the need for manual entry, ensuring accuracy and speed for every transaction.
As with any other venture, we measure the success of an e-commerce channel by its performance. Assessing this performance involves analyzing numerous, multi-faceted sets of business data. A few of the key measurements include cost, revenue, customer engagement and satisfaction, as well as many others. We measure each of these data sets with e-commerce KPIs, or key performance indicators.
So when it comes to optimizing your site, internal links with relevant (keyword-rich) link text and URLs are important for reinforcing the search engine’s assessment of your site. Of course, these links do not provide the same kind of “boost” you get from inbound links.
For that, you need link building.
Is it getting warmer yet? Maybe a little, maybe not so much… either way, March is almost behind us and spring is definitely on the way! And while the weather may still be a little chilly outside, things are heating up here at k-eCommerce. We’ve had a busy month with a lot more on the way!
Here’s a look at everything we’ve been up to in March, and a glimpse at what’s to come!
Big news, Microsoft Dynamics GP users: k-eCommerce for Microsoft Dynamics GP version 4.9 is now available!
Our latest release is packed with newly-supported Dynamics GP features and performance improvements. Here’s a quick rundown of what’s new with this version!
Don’t downsize your customer support team yet. E-commerce customer service is a critical element of doing business online. Here are 4 ways that excellent customer service can take your e-commerce venture to the next level.
Now that we’ve clarified why your e-commerce business needs SEO, let’s break down some of the most common e-commerce SEO terms you’ll need to be familiar with.
The following are terms that you’ll hear frequently in connection with search engine optimization. They describe or refer to processes by which search engines evaluate and rank web pages.
E-commerce is an achievable goal for any business with a product or service to sell. It helps companies lower their costs, grow their sales, and optimize their customer experience.
And yet incredibly, a large number of business owners still feel unwilling to venture an online channel. Having talked with many small-to-medium business owners over the years, we’ve learned that their objections usually come down to one of the following for e-commerce myths.