While some say Black Friday is winding down due to stores starting to open as early as midday on Thanksgiving, there’s no denying that Black Friday is still as big as ever. Black Friday is expected to reach $2.7 billion in B2C eCommerce sales this year, up 12.5 percent from $2.4 billion last year. While that’s just a little less than Cyber Monday’s expected eCommerce sales, experts are taking notice. If it continues to have this fast of a growth rate, reports predict Black Friday will surpass Cyber Monday and become the biggest online shopping day of the year. Click on the infographic to the right to view in full size and see why retailers are so eager to cash in on Black Friday buyers.
If reports are right and Black Friday becomes the biggest online shopping day, retailers need to be prepared for the extra traffic and orders their websites will face. With a web store powered by k-eCommerce and integrated to your Microsoft Dynamics or SAP Business One platform, product data, inventory levels, pricing, shipping, tax and customer information syncs automatically when updates are made back office. This leaves you with only one database to maintain, accurate merchandise information on your site and customers receiving products quicker due to faster order turnaround.
Talk to one of our eCommerce experts to get more in-depth information. Don’t miss out on potential customers by making them wait in line during hectic Black Friday shopping. By allowing them to shop your web store on any web-enabled device, customers can browse and make purchases from home, a win-win for everyone.