Videos have been around for a number of years now, and are becoming an essential part of any marketing strategy. They are usually inexpensive to produce, easily distributed and can last for years. Videos can be published both online and, more traditionally, on TV. However, you need to pick the right space for them to … Continue reading Video Marketing
No doubt about it, Pinterest is a new and also very popular social media. With numbers as high as a 1,047% increase in unique PC visitors during 2012, it isn’t hard to picture that even if it only came around in 2010, there are now more than 10.4 million users. Yet, there are many other … Continue reading Share it, Like it, Tweet it, and most of all, PIN IT!
Should etailers limit their range of products and services on the net, or on the contrary, seek to present as much as possible? k-eCommerce got interested in the reaction of consumers faced with the abundance of products offered on ecommerce sites and found the answer to this question for you. Ecommerce allows anyone to increase … Continue reading Abundance of Products: Cause or Response to your Problems?
The Pareto principle (also known as the 80–20 rule) states that, in many instances, roughly 80% of the effects come from 20% of the causes. This concept especially applies to most businesses. For many companies, 80% of the customers account for 20% of the sales. A lot of customer service time and sales efforts are … Continue reading The Pareto Principle
kCentric Technologies Inc. is excited to announce that with its award winning k-eCommerce solution, your sales force has remote ordering and customer account management capabilities to process orders in real-time, from any online browser. The solution also offers iPad offline capabilities that allow the sales reps to select, customers enter orders and then, sync and … Continue reading Tools for the Mobile Sales Representative
When you are an active member of the ecommerce community, it is easy to associate Holidays with profits! Lucky for us, even if the Christmas Season is freshly over, it is already time for another big and well-known celebration: Valentine’s Day! Only last year, shoppers were expected to spend more than 17 billion in gifts … Continue reading Five Tips to make the most of this Valentine’s Day!
By Dominique Caron You’ve established a growth strategy for your business but don’t have the resources to execute? A potential customer is interested in your products only if you have online ordering? Part of your revenue growth strategy is to increase the number of times a customer orders and increase the value of each order? … Continue reading The art of making money while spending less: A story about an affordable eCommerce solution
You are perhaps still tired from all the madness coming from the kick-off of the holiday shopping season that occurred last week-end. Whether you are a motivated customer or a business owner, there is a good chance you had some part to play during either Black Friday or the following event, Cyber Monday… Reasons why it … Continue reading Black Friday Madness
Online marketing videos have been around for a number of years now but are more and more becoming an essential part of any online marketing strategy. They are inexpensive to produce, easily distributed and can last for years. They break through the online noise, improve search engine rankings and accelerate the sales process. The world … Continue reading Marketing your business through online video
Only 4 years have gone by since French company Vente-privee.com became the first online private sales site to offer member only flash sales. This little revolution might have gone unnoticed to some but only a few years later this $3B industry has now more than 500 players around the world, the world of ecommerce that … Continue reading What makes private sales so attractive?