Category Archives: B2C eCommerce

How to Choose the Right Loyalty Program for Your Online Business

Given the enthusiasm that consumers are expressing towards loyalty programs these days, businesses might be in a hurry to become a player in this game. There are numerous options and such programs vary greatly from one company to another. It is important to understand the ins and outs associated with each type so you can … Continue reading How to Choose the Right Loyalty Program for Your Online Business

Personalize Your Integrated eCommerce Web Store to Increase Sales and Improve the Shopping Experience

Providing a more personalized eCommerce experience for users is one of the top trends for 2014 and according to an inforgraphic created by BrainSINS, it is also a great way to boost sales and improve the overall customer experience. Ways to Personalize Consider sending personalized messages to anonymous website visitors as well as loyal customers. … Continue reading Personalize Your Integrated eCommerce Web Store to Increase Sales and Improve the Shopping Experience

Tips and Tricks for Successful Customer Service

A successful web store must always be accompanied by successful customer service. Customers expect you to offer them the best experience possible at all times. It may seem like an overwhelming task at first, but there a few steps you can easily follow to quickly jump on the path to success. Our k-eCommerce experts are … Continue reading Tips and Tricks for Successful Customer Service

eCommerce Checkout Tips to Lower Shopping Cart Abandonment Rates

Selling online comes with steep competition; if your prices or shipping costs are two high, consumers might move on to another online retailer. Likewise, if you don’t display all costs upfront, like shipping and sales tax, consumers might abandon their carts and search for a better deal on a competitor’s site. Shopping online gives the … Continue reading eCommerce Checkout Tips to Lower Shopping Cart Abandonment Rates

Discover Winter Sales in France

The holiday season is known as a period of indulgence. In today’s culture, excesses during this period vary and are even encouraged. People buy elaborate gifts and have a little too much to eat and drink. To both stimulate and respond to the increase in consumption, stores must fill their shelves, thus producing a new … Continue reading Discover Winter Sales in France

Now that my online store is live… What’s next?

The last few months were pretty hectic! We all worked hard to create the very best online store, according to your clients’ needs and your own tastes. Now, it is finally time to go live! You might think this is the end, but really this is just the beginning of an amazing story… Unfortunately, it … Continue reading Now that my online store is live… What’s next?

Six Less Than Flat Facts about Flat UI Design

A Good design is something that looks great, works well and is useful.That’s what Flat UI design is all about: functionality and minimalism. 1. It must rhyme with Simplicity All the elements contained in your design must be at their simplest form. Buttons and icons are easy to click, drawings are minimalistic, without any effect. … Continue reading Six Less Than Flat Facts about Flat UI Design

The Three “Rules of 3 ” of an Ergonomic Web Site Design

We are all looking for the same behavior from our customers when it comes to online shopping: we want them to invest time and money; we want them to be engaged. Engaging customers is not something that can happen without a little work. One of the easiest ways to get their attention is to offer … Continue reading The Three “Rules of 3 ” of an Ergonomic Web Site Design

Video Marketing

Videos have been around for a number of years now, and are becoming an essential part of any marketing strategy. They are usually inexpensive to produce, easily distributed and can last for years. Videos can be published both online and, more traditionally, on TV. However, you need to pick the right space for them to … Continue reading Video Marketing