Category Archives: B2B eCommerce

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3 Key Strategies for Manufacturers Selling Direct-to-Consumer (DTC)

More and more manufacturers are choosing to ship their products directly to consumers without relying on retailers or other middlemen. When DTC e-commerce is done right, more than 50% of consumers intend to make a purchase when they visit a manufacturer’s website. Here are 3 strategies for manufacturers selling direct-to-consumers.

Lessons learned from 2020 and the pandemic

The pandemic has turned the economy on its head, leading to massive job losses and employment uncertainty for many. Lockdowns and restrictions, put in place to slow the spread of COVID-19, have forced countless brick-and-mortar shops to close or drastically change their retail practices. Despite these challenges, manufacturers, suppliers, and retailers have found new and … Continue reading Lessons learned from 2020 and the pandemic

B2B Business & Coronavirus What to Do Right Now

B2B Business & Coronavirus: What to Do Right Now

The coronavirus is forcing B2B (business-to-business) and B2C (business-to-consumer) companies to scramble to find ways to remain afloat during the pandemic. Not only are consumers’ behaviors rapidly changing (which impacts B2B, as well), but the way you are doing business is also changing. The contagious nature of COVID-19 has forced non-essential businesses in some countries … Continue reading B2B Business & Coronavirus: What to Do Right Now

Adapting Your B2B Company to Face Coronavirus

Adapting Your B2B Company to Face Coronavirus

With the testing capacity for coronavirus increasing across the globe, so too are the number of confirmed cases. This has left businesses scrambling to establish online solutions to mitigate risk to their employees and customers due to face-to-face interactions. “Businesses need to work on modifying their store hours on their key profiles (such as Yelp … Continue reading Adapting Your B2B Company to Face Coronavirus

5 B2B Ecommerce Trends to Watch in 2019 and Beyond

In order to keep up with this kind of expansion, your business has to keep up with the B2B ecommerce trends. It needs
to optimize around providing the best possible customer experience using
emerging technologies and best practices as guides.
Here are some of the top B2B ecommerce trends
to watch as we near the end of 2019 and beyond.

Ecommerce for Finance and the CFO: Your Basic Checklist for Success

Business is money, and money is the Finance department’s specialty. From financial planning and budgeting to auditing and accounting, Finance is responsible for managing the business’s money and issuing accurate and timely financial statements. The unique opportunities (and challenges) of managing an ecommerce channel create a specific list of requirements that Finance teams and the … Continue reading Ecommerce for Finance and the CFO: Your Basic Checklist for Success

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Omnichannel Consultant: The Changing Role of B2B Sales

This article on e-commerce and B2B sales was originally featured in ERP SoftwareBlog. You can read the original article here. E-commerce has changed the face of B2B sales. B2B companies are increasingly adopting online channels as at least an element of their overall business strategy, while a sizable majority of B2B executives consider B2B e-commerce critical to … Continue reading Omnichannel Consultant: The Changing Role of B2B Sales

The CIO’s Guide to a Bulletproof Ecommerce Investment

This article was originally featured in ERP SoftwareBlog. You can read the original article here. The Chief Information Officer (CIO) has one of the most critical jobs in any organization. The IT department he or she oversees is responsible for the swift, reliable, uninterrupted flow of business data between the company’s various systems. Often, these systems and … Continue reading The CIO’s Guide to a Bulletproof Ecommerce Investment

How Marketers Get the Most from ERP-Integrated E-Commerce

A well-designed, ERP-integrated e-commerce website is arguably the most powerful tool in a marketer’s arsenal. But it isn’t enough to just put up a web store. Your platform must continually adapt and evolve based on your target audience, product performance, and promotional strategy.
So how does an e-commerce marketer harness the full potential of an ERP-integrated web store platform? Which features are the most important for maximizing that conversion rate?