A survey of our customers earlier this year found that 31% had reduced their 2020 marketing budget substantially in the wake of COVID-19. And while e-commerce is dramatically on the rise, marketers in 2020 have to be more digitally savvy than ever and take advantage of every tool available.
Here are 7 easy-to-implement marketing tools that will give your campaigns a competitive edge.
Facebook pixel: retarget website visitors on Facebook
With more than 2.7 billion monthly active users as of June 2020, there is no question that Facebook is one of the largest and most powerful advertising platforms available. Facebook pixel tracks visitors to your site and lets you to retarget them with ads when they are on Facebook. It also gathers data on their behavior when they return to your site. Facebook pixel is very easy to use, as it only requires adding a bit of code to your website.
Track KPIs with Ecommerce for Google Analytics
You may already be familiar with Google analytics, but not everyone is aware that it offers specific ecommerce functionality. Ecommerce for Google Analytics creates specialized reports that give you insight into all purchase-related activities on your website. This includes Key Performance Indicators (KPIs) such as average order value, time to purchase, conversion rate and more, as well as relevant transactional and product information.
Product impressions, clicks and more: Enhanced Ecommerce for Google Analytics
Enhanced Ecommerce for Google Analytics provides even more ways to capture and analyze your customer data. It offers information on product impressions (the number of products each visitor is shown), as well as the products that customers click on, view details for, add to their carts, and more.
Open Graph lets you share web pages as Facebook pages
The Open Graph protocol is a tool that lets you integrate any page on your website as a rich object on Facebook. For instance, you can integrate product pages from your website catalog, and they will behave exactly like Facebook pages. You are also able to customize how Facebook displays the content you share. This is a great way to announce special promotions and events with your social followers.
Twitter Cards: boost your Tweet engagement by 43%
Twitter Cards are units of media that you can insert into a tweet to function as advertisements. These advertisements help send traffic to your website, but they are not pieces of content properly speaking. You cannot post them directly; instead, you must attach them to a standard tweet. According to Twitter internal data, using Twitter Cards with promoted tweets results in 43% more engagement than Tweets with links.
Email is still critical for pretty much every digital marketing team. Mailchimp is one of the best email marketing services available, in addition to being a powerful automation platform that helps you promote your brand and offers extensive engagement data. k-eCommerce now offers built-in Mailchimp integration, which means that you can power your email campaigns with live product and price data from your online store.
Bring them back with Cart Abandonment Reminders
Cart abandonment occurs when a customer adds products to their digital cart but does not complete the purchase. Cart Abandonment Rate is an important KPI that gives you valuable insight into your sales funnel. By configuring your webstore to alert customers when they have an abandoned cart, you increase the odds that they will return and complete the purchase.
Cart Abandonment Reminders, along with full integration to all the marketing tools listed here, are now available with our latest version. Read about the latest version of k-eCommerce!