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Home / Features / SEO features and E-Marketing tools

SEO Features and E-Marketing Tools

features

 Advanced e-Marketing tools and integrated SEO featuresSEO or Search Engine Optimization is the art of placing the correct keywords in strategic places on your online store to improve your position in the result pages of a search engine. It is one of many marketing/branding strategies used when doing business online.

k-eCommerce includes integrated SEO features that will help increase your result position with the search engines and generate a greater volume of traffic to your online store. With e-Marketing tools, you can market your company, your products and your online store to current and potential customers. Consult the Services section for additional SEO and Marketing services.

Integrated SEO Features

  • Online store architecture optimized for search engine referencing
  • Auto-generated URL rewrites for all of your electronic product catalog pages
  • URL rewrites include path (categories/brands) taken by customer to reach the product record
  • URL rewrites based on product description language and customer's language
  • Maintain your search result page rank by redirecting old URLs to your new online store pages
  • Add your own keywords in all the ALT-TAGs of your images
  • Auto-generated SEO friendly page title, meta keywords and meta description tags SEO friendly automated page title, meta keywords and meta description tag generator
  • You can also customize your page title, meta keywords and meta description tags

  • Auto-generated navigation links above the product, parent and sub-category and brand title

  • Auto-generated navigation link at the bottom of the the product, parent and sub-categoreis and brand pages

  • Descriptive URL address in the browser address bar

  • Descriptive browser page title on the top left of the browser window

  • Parent categories, sub-categories and brands displayed in left menu of each page

  • Header styles and other text styles are available in the WYSIWYG editor.

  • Traffic statistics and keyword reporting and analysis

e-Marketing Tools
  • Create media rich newsletters, emails and electronic promotional flyers
  • Select your target audience for your newsletters and electronic flyers 
  • Integrated WYSIWYG Editor with MS Word toolbar
  • No HTML, graphic design or programming ability required
  • Create multilingual online store content
  • Send product update notifications to your customers
  • Customize automatic email content sent to your customer
  • Automatic emails include new password, lost password, order confirmation and more
  • Send custom shipment notification emails
  • "Tell a friend" feature in the product record
  • Newsletter sign up (coming soon)
  • Import and manage mass mailing list
  • Create, send and analyze media rich, multilingual electronic flyers with 2 to 14 products and promotional descriptions and promotional prices
  • Quickly create newsletters and electronic flyers in 8 steps
    Email to a target audience you electronic flyer that includes 2 to 14 products and promotional prices
  • Customer can order directly from electronic promotional flyer
  • Analyze e-Marketing campaign statistics

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