Online marketing videos have been around for a number of years now but are more and more becoming an essential part of any online marketing strategy. They are inexpensive to produce, easily distributed and can last for years. They break through the online noise, improve search engine rankings and accelerate the sales process.
The world of ecommerce is growing fast. Online sales are up 14.8% (source: IR: Top 500 guide 2011) since last year and are expected to grow even more in the years to come. This means more businesses are going to want to play the game and the ones that are going to stand out are the ones that will use every tactic available and online video is first in line.
There are 4 steps to follow when creating an online video according to Lou Bortone at doneforyouvideo.com:
1- Goals:
You need to ask yourself what is the main purpose your online video will serve. Do you want to increase traffic on your site, increase sales or build your brand? You should set clear, measurable goals so you can plan your next steps accordingly.
2- Message:
What is the direction you wish your video to take to best serve the goals you just set? Should it promote a product? Should it inform or educate customers or should it engage new leads? Establishing this from the start will make it easier to stay on target when creating your video.
3- Format:
An online video can take many forms. It can feature a close up of a person talking (talking head), a live webcast, slide shows, demos, narrated presentation, animation and many more. At this point you need to figure out the best way to broadcast your information to the viewer in agreement with your business’ core image and values.
4- Distribution:
Where will viewers be able to see your video? On your site? On YouTube? Or maybe through your social media channels such as Facebook, Google+ or industry related blogs and forums, or maybe all of the above?
Focus on content and get great SEO ranking
The key feature to focus on when creating an online video is content. There’s nothing wrong with small and simple videos as long as the content is rich, concise and easily assimilated. Easy to produce and accessible content includes expert tips, promos, testimonials, how-to demos and live Q&A.
Content is more important than quality when it comes to online videos and you’re better off with an imperfect video than no video at all. One major reason is that online videos improve your search engine ranking. When properly optimized, using a video sitemap, your small and imperfect video could rank in the top results on Google and other search engines. Unlike traditional SEO, search engines don’t take into account things like domain ranking, page views and visitors when displaying video search results. Only the relevance between the video content and the search keywords determine the ranking and value of your video. Big and small companies alike have an equal chance to rank number one.
Easily upload marketing videos with your k-eCommerce solution
You’re ready to upload your video to your k-eCommerce online store? Simply access the desired page you wish to upload your video to by using the CMS tool in your system administrator. Go into edit mode and select the media manager in the desired section. Upload the desired video than insert it in the page using the insert button. It’s that easy.
You can also insert YouTube videos to your site by including the embedded code in your pages. It’s free and it provides great sharing options.
With today’s technology, online marketing videos are easily accessible. Start small by using what you have. The camera on your iPhone or a web cam can do the job. Keep it simple, keep your goals in mind and focus on content.
Businesses should seek out relevant websites and negotiate video advertising and broadcasting deals, it really works! Visit Blackworld.com http://www.blackworld.com to see how video is seamlessly served alongside web search, social networking, classifieds and content areas, all on autoplay like TV. It doesn’t cost a fortune either, very affordable.
Our broadcast utility mixes lifestyle videos with business videos and entertainment, all on autoplay wherever users navigate run of site. It brands the video with the viewer spontaneously, leading to higher engagement overall. Youtube is great for what it does, but businesses really need to start thinking beyond youtube and market their brands or services on targeted websites that have figured out how to integrate video broadcasting.